In a <a rel="" class="link" href="https://blog.neeto.com/p/neeto-products-and-people">previous blog</a>, we saw that at neeto, we are building many products. In most of these products, some things are common, like inviting team members, integrating with Slack, filtering results, etc. In this blog, we will see how we use&nbsp;nanos&nbsp;to share code at Neeto.All the products need to manage their team members. It means people need to be invited, their roles need to be managed, and they need to be deactivated. This feature will be the same in all the products. So, copying and pasting the same code into multiple products is unnecessary.We call this style of breaking a feature into the lowest level of business component that can be plugged into any product a “nano”. <code>neeto-team-members</code> It is a nano. It consists of a single repository, but in that repository, we have two folders<code> neeto-team-members-engine</code> and <code>neeto-team-members-frontend</code>.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImM2Mzg1MTNiLTg3YmMtNDUwNy1hNzNmLTVmMTYwNDAwMTAyMSIsInB1ciI6ImJsb2JfaWQifX0=--97406a6b09db043081d3d5be04dff691762917c1/nano-1.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:377px;width:533px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImM2Mzg1MTNiLTg3YmMtNDUwNy1hNzNmLTVmMTYwNDAwMTAyMSIsInB1ciI6ImJsb2JfaWQifX0=--97406a6b09db043081d3d5be04dff691762917c1/nano-1.png" alt="nano-1.png" figheight="377" figwidth="533" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:533px;"></figcaption></figure></div>At <a rel="" class="link" href="https://neeto.com/">Neeto</a>, we use lots of nanos. Here is the complete list of nanos as of this writing. Every month, we add new nanos when the need arises.<ul><li><code>neeto-team-members</code></li><li><code>neeto-integrations</code></li><li><code>neeto-ip-restrictions</code></li><li><code>neeto-github</code></li><li><code>neeto-form</code></li><li><code>neeto-approvals</code></li><li><code>neeto-filters</code></li><li><code>neeto-invite-links</code></li><li><code>neeto-slack</code></li><li><code>neeto-rules</code></li><li><code>neeto-custom-domains</code></li><li><code>neeto-payments</code></li><li><code>neeto-notifications</code></li><li><code>neeto-area51</code></li><li><code>neeto-tags</code></li><li><code>neeto-emails</code></li><li><code>neeto-compliance</code></li><li><code>neeto-monitor-ruby</code></li><li><code>neeto-bugtrap-ruby</code></li><li><code>neeto-sso</code></li><li><code>neeto-commons-backend</code></li><li><code>neeto-mail-interceptor</code></li><li><code>neeto-email-prefixer</code></li><li><code>neeto-org-incineration</code></li><li><code>neeto-webhooks-engine</code></li></ul><a rel="" class="link" href="https://www.neeto.com/neetodesk">NeetoDesk</a>, <a rel="" class="link" href="https://www.neeto.com/neetocourse">NeetoCourse</a>, <a rel="" class="link" href="https://www.neeto.com/neetodeploy">NeetoDeploy</a>, and other products need to integrate with GitHub. We encapsulated the whole logic in a nano called <code>neeto-github</code>. Any product that needs this feature can quickly add GitHub integrations.Similarly,<code> neeto-payments</code> is a nano that makes it easier for any product to accept payment via Stripe. Currently, work is being done to add support for PayPal and Square. When this feature is done and released to the nano then all the products using this nano will get the new features without much extra work. Currently, <a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a>, <a rel="" class="link" href="https://www.neeto.com/neetoform">NeetoForm</a>, and <a rel="" class="link" href="https://www.neeto.com/neetoinvoice">NeetoInvoice</a> can accept payment via Stripe using <code>neeto-payments</code>.We have automation rules in <a rel="" class="link" href="https://www.neeto.com/neetodesk">NeetoDesk</a> and need automation rules in <a rel="" class="link" href="https://www.neeto.com/neetoplanner">NeetoPlanner</a>. So we started extracting all the rules-related work to <code>neeto-rules</code> nano. After all, any rule will have almost the same type of UI—define some conditions and then take some actions.As the name suggests <code>neeto-slack</code> nano makes it easier for any product to have Slack integrations. Similarly, neeto-custom-domains make it easier for any product to have a custom domain.It would be an understatement to say that Nanos drives Neeto. Every time we need to copy a feature from one product to another, we convert that feature into a nano. Now, we don’t need to copy-paste; that feature can be used for any Neeto product.

nanos make Neeto better

Yesterday, <a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a> had its <a rel="" class="link" href="https://www.producthunt.com/posts/neetocal">product hunt launch</a>. In the launch, folks asked what NeetoCal offers over Calendly. That’s a fair question, I guess. Here is how I answered it.<a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a> is not the first company to compete with Calendly. We are not even the second company to compete with Calendly. We are probably the 30th player in this crowded space. With so many players in the market, scheduling software seems like a commodity.One of the basic tenets of a commodity product is that the price would be low because of the intense competition and undifferentiated products. The competition is indeed fierce to be Calendly alternative. Almost all the products offer the same features, and the switching cost isn’t much.Here is the list of Calendly alternatives that I know of. I’m linking directly to their pricing page so that you can check out the price for yourself.<ol><li><a rel="" class="link" href="https://www.neeto.com/neetocal/pricing">NeetoCal</a></li><li><a rel="" class="link" href="https://calendly.com/pricing/2-2">Calendly</a></li><li><a rel="" class="link" href="https://savvycal.com/pricing/">Savvycal</a></li><li><a rel="" class="link" href="https://acuityscheduling.com/signup.php">Acuity Scheduling</a></li><li><a rel="" class="link" href="https://youcanbook.me/pricing">Youcanbookme</a></li><li><a rel="" class="link" href="https://bookafy.com/pricing/">Bookafy</a></li><li><a rel="" class="link" href="https://zcal.co/pricing">zcal</a></li><li><a rel="" class="link" href="https://dotcal.co/pricing">dotcal</a></li><li><a rel="" class="link" href="https://www.chilipiper.com/pricing">chillipiper</a></li><li><a rel="" class="link" href="https://www.vcita.com/pricing">vcita</a></li><li><a rel="noopener noreferrer nofollow" class="link" href="http://cal.com">cal.com</a></li><li><a rel="" class="link" href="https://timetap.com/pricing.html">timetap</a></li><li><a rel="" class="link" href="https://harmonizely.com/pricing/">harmonizely</a></li><li><a rel="" class="link" href="https://www.appointy.com/pricing/">appointy</a></li><li><a rel="noopener noreferrer nofollow" class="link" href="http://appoint.ly">appoint.ly</a></li><li><a rel="" class="link" href="https://tidycal.com/pricing">tidycal</a></li><li><a rel="" class="link" href="https://www.boomeranggmail.com/subscriptions.html">Boomerang</a></li><li><a rel="" class="link" href="https://calendarbridge.com/pricing/">calendar bridge</a></li><li><a rel="noopener noreferrer nofollow" class="link" href="http://simplybook.me">simplybook.me</a></li><li><a rel="" class="link" href="https://workspace.google.com/resources/appointment-scheduling/">Appointment scheduling by Google Calendar</a></li><li><a rel="" class="link" href="https://reclaim.ai/pricing">reclaimai</a></li><li><a rel="" class="link" href="https://www.blab.co/pricing-solopreneur">Book Like A Boss</a></li><li><a rel="" class="link" href="https://calendarhero.com/pricing">Calendar Hero</a></li><li><a rel="" class="link" href="https://www.hubspot.com/products/sales/schedule-meeting">HubSpot Sales Hub</a></li><li><a rel="" class="link" href="https://doodle.com/en/premium">Doodle</a></li><li><a rel="" class="link" href="https://www.zencal.io/pricing">zencal</a></li><li><a rel="" class="link" href="https://www.onecal.io/pricing">onecal</a></li><li><a rel="" class="link" href="https://www.morgen.so/pricing">morgen</a></li><li><a rel="" class="link" href="https://trafft.com/pricing/">Trafft</a></li><li><a rel="" class="link" href="https://koalendar.com/">Koalendar</a></li><li><a rel="noopener noreferrer nofollow" class="link" href="http://schedule.cc">schedule.cc</a></li></ol>If I've missed any scheduling software, please post a comment, and I'll include it. The pricing of the above-listed software doesn’t seem to indicate intense competition. This issue with the high price is not just an issue with the meeting scheduling software. In general, the pricing in SaaS is going out of hand, and I’m not the only one feeling this way.David Heinemeier Hansson (DHH) wrote about it in this blog titled. <a rel="" class="link" href="https://world.hey.com/dhh/it-s-not-just-cloud-costs-that-are-out-of-control-efcd098c">It’s not just cloud costs that are out of control</a>. He mentioned that “Enterprise SaaS pricing is getting silly.”.I’ll go further and say that “SaaS pricing is getting silly.” He ended his blog by saying, “We’re due a correction here,” I couldn’t agree more. NeetoCal is our answer to bring about price correction in the meeting scheduling software market. It’s not like NeetoCal has taken massive funding from VCs, and NeetoCal will bring the price down to make all competition go away. On the contrary, we have not taken any VC funding. We are 100% bootstrapped and built NeetoCal while doing the consulting work on the side. By the way, <a rel="" class="link" href="https://bigbinary.com/">BigBinary</a> is a Ruby on Rails and React.js consulting company. Contact us if you have any Ruby on Rails or React.js work. NeetoCal is built on Ruby on Rails and React.js.So, how can we build software at a low cost? As I mentioned earlier, BigBinary is a consulting company, and any consulting company is all about managing risks. If a consulting company has no engineer on the bench, then the company can’t take on any additional projects, which restricts the company’s profit potential. However, you don’t want too many engineers on the bench, or else you will run into cash flow issues.Here at BigBinary, when folks are on the bench, they work on building Neeto products. It helps ensure that all developers are appropriately engaged and learn new stuff. Neeto is an internal initiative that does not require external pressure. So, we can afford to take time to ensure that our engineers not only learn the right technology, but they learn it the right way. As a consulting company, our priority is to build the engineers. These engineers, in turn, sometimes work on client projects, and sometimes they work on Neeto products.This is another way of saying that NeetoCal is practically a by-product of BigBinary. Now that NeetoCal is primarily built, we can afford to keep the price low enough to cover the infrastructure cost and earn a bit of profit. Running a product like NeetoCal is not too resource-intensive. So, in terms of infrastructure, it won’t cost much. This allows us to keep our costs low and compete in the market.What about marketing and Sales? Won't that cost a lot? Sure, that would cost a lot if you are looking for hypergrowth. Then, you need to spend money on ads. We are looking for sustainable growth without spending any money on ads. It means slower growth, but it also means fewer expenses for us. This makes us more sustainable.Only time will tell if NeetoCal can make a dent in the massive industry of meeting scheduling software. You should check out <a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a> to see it for yourself if it’s worth switching.This blog is trending on <a rel="" class="link" href="https://news.ycombinator.com/item?id=36785707">Hacker News</a>. Please see the discussions there.

NeetoCal, a Calendly alternative, is a commodity and is priced accordingly

At <a rel="" class="link" href="https://neeto.com/">Neeto</a>, we are building <a rel="" class="link" href="https://blog.neeto.com/p/neeto-products-and-people">lots of products</a>. As we built more and more products, we ran into the issue of UI consistency. For example, the primary button's color and size would vary from product to product. Filter features would differ from product to product. Checkboxes would look different. Labels, input fields, tabs, and other elements would look inconsistent. We started putting code in the folder to solve the problems of consistency, styling, and code duplication. This folder was shared by all the products.This solved the problem only partially. What we needed was Neeto’s own UI library. <a rel="" class="link" href="https://neeto-ui.neeto.com/">NeetoUI</a> is the UI library of Neeto. It makes it easier to build consistent UI across various Neeto products, and it is currently being used in more than 20 Neeto products. It’s <a rel="" class="link" href="https://github.com/bigbinary/neeto-ui">open source</a>. With the help of NeetoUI, we could get consistency in buttons, text, links, and other UI elements.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjU3NDBjOWFhLTc4OGYtNDMwNS1hYzE3LTJiYmZmOWI1YjFjYSIsInB1ciI6ImJsb2JfaWQifX0=--499362ee6d36953166da3ac089d7fb29f5950dae/Ui-1.jpg" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:421px;width:617px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjU3NDBjOWFhLTc4OGYtNDMwNS1hYzE3LTJiYmZmOWI1YjFjYSIsInB1ciI6ImJsb2JfaWQifX0=--499362ee6d36953166da3ac089d7fb29f5950dae/Ui-1.jpg" alt="Ui-1.jpg" figheight="421" figwidth="617" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:617px;"></figcaption></figure></div><h1>Building NeetoUI</h1><h2>NeetoUI v1</h2>NeetoUI v1 was the first version to be released for the public on npm. We decided very early that we would be using&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://tailwindcss.com/">Tailwind CSS</a>&nbsp;to style our products, and hence, we quickly created a few UI components and published the package on npm. We used <a rel="" class="link" href="https://create-react-app.dev/">CRA</a> (Create React App) as a boilerplate and <a rel="" class="link" href="https://www.npmjs.com/package/@craco/craco">craco</a> to customize some configurations around <a rel="" class="link" href="https://create-react-app.dev/">CRA</a>.In NeetoUI v1, we mainly focused on extracting standard components from each product we built. NeetoUI provided too much customizability, which led to problems. Hence, we decided to create NeetoUI v2.<h2>NeetoUI v2</h2>In NeetoUI v2, we made several bold decisions.We moved away from Tailwind CSS for styling UI components. In v1, we used Tailwind CSS at the package and host application levels. The host application styles often override the base styles of NeetoUI components, causing all sorts of issues. Debugging these types of problems was very time-consuming. Removing the usage of Tailwind CSS from NeetoUI solved all these issues.We used <a rel="" class="link" href="https://blueprintjs.com/">blueprintjs</a> for overlay components like Pane, Modal, Alert, etc. We got rid of blueprintjs too.We also moved away from <a rel="" class="link" href="https://create-react-app.dev/">CRA</a> and used <a rel="" class="link" href="https://webpack.js.org/">webpack</a> to bundle NeetoUI. This gave us more control over the whole bundling process.Another decision was to move our color palette from Tailwind CSS base colors to a monochrome palette. One of the main reasons for using monochrome this time was that we first wished to tackle the UX aspect of products and then look into the UI aspect of it. A monochrome palette gave us the advantage of bringing in colors in the future. Our design team pitched a basic component library design system with a monochrome color palette, and we liked it. It was quickly rolled into NeetoUI.In NeetoUI v2, we also dropped support for many introduced props due to quickly creating a component library in v1. We stuck to the base design system, which later helped us make sure that all products dealt with actions in a consistent manner.Considering this, we successfully released NeetoUI v2 without external dependency on Tailwind CSS, <a rel="" class="link" href="https://ant.design/">blueprint</a>, or any other component library. There were a few exceptions. We had decided that for a few components like DatePicker, we would not be writing custom components from scratch; instead, we would be overriding the styles of an external library. The only external dependency that we had on an external component library in NeetoUI v2 was <a rel="" class="link" href="https://ant.design/">antD</a>, and that was because antD provided us with the perfect components for DatePicker and other date-time-related components.In NeetoUI v2, we started using <a rel="" class="link" href="https://storybook.js.org/">Storybook</a> to document all our components.<h2>NeetoUI v3</h2>NeetoUI v3 was a cleanup release. We made cosmetic changes along with some performance enhancements and made sure that the components would be scalable for the future.We had reached a stage in product development where NeetoUI was being used consistently across all the products without any unwanted overrides. In v3, we decided to introduce a base color palette for NeetoUI and moved away from the monochrome palette added in v2. We introduced new primary, secondary, and tertiary colors, pastel colors, and shades of grey ranging from 100 to 800. This enhanced the UI of all products. The change in the color palette was not a breaking change, and almost all products switched to v3 in no time except for the ones that needed component-level style customizability.V3 was also when we were rethinking our bundling process. We looked around for better tools and landed upon <a rel="" class="link" href="https://rollupjs.org/">rollup.js</a>. We did a quick POC and realized that <a rel="" class="link" href="https://rollupjs.org/">rollup</a> was superior to our webpack config. Tree shaking, bundling time, and the ease of configuration made it the perfect fit for our new choice of bundler. Using <code>rollup.js</code> reduced our bundle size by quite a considerable margin.Since NeetoUI was being used in all Neeto products for all the UI elements, a bug in NeetoUI or a change in logic could break multiple products simultaneously in a single release. Hence, we decided to write tests for all the NeetoUI, no matter how small the component usage is in the host products. We used <a rel="" class="link" href="https://jestjs.io/">jest</a> and <a rel="" class="link" href="https://testing-library.com/docs/react-testing-library/intro/">react-testing-library</a> to write the unit tests. We added GitHub actions to ensure that any pull request would run these tests. This ensured that post v3, no changes in NeetoUI brought any unknown bug in any of the Neeto products.<h2>NeetoUI v4</h2>The NeetoUI v4 release focused on design systems, design tokens, a11y, semantics, and scalable solutions.Although we had been maintaining a design system, we noticed inconsistencies between NeetoUI components and their corresponding designs in Figma. This was mainly due to delays in updating Figma files after changes were made in NeetoUI. We faced conflicts in terms of design tokens, color palettes, and component naming conventions between the UI and UX teams. However, we were able to build a design system from scratch that built NeetoUI v4 in a month.With a solid design system ready, the NeetoUI team started pixel-perfecting every component. We were also keen on introducing a11y and semantics and hence, we started off with the basics of making sure that all elements can be tabbed through, making sure that focus is trapped within an overlay, and much more.Since the release of NeetoUI, we have received multiple requests to allow for the theming of the color palette from the host application. In v4, we introduced <a rel="" class="link" href="https://neeto-ui.neeto.com/?path=/docs/customize-css-variables--custom-branding">CSS variables</a> powered by SCSS files, which allowed users to customize any color from the palette to fit their needs. This means that users no longer need to overwrite all CSS class names if they want to change the primary color to their brand palette; they can override the CSS variable for NeetoUI's primary color.Till v4, NeetoUI didn’t work well with IDEs. We had auto-completion support only for component names. To fix this, we added <code>.d.ts</code> files in which we defined the component data types. It significantly helped improve IntelliSense and autocompletion of component props served from the package.NeetoUI is our dedicated UI library, providing a consistent and scalable UI design across all our products. Our journey from NeetoUI v1 to v4 has been full of learning experiences, and we are very happy with what we have built. With NeetoUI, we are confident that we can continue to deliver exceptional user experiences to all our users.NeetoUI is <a rel="" class="link" href="https://github.com/bigbinary/neeto-ui">open source</a>. Check out the <a rel="" class="link" href="https://neeto-ui.neeto.com/">docs</a>, and please let us know what you think of it. In the coming weeks and months, we’ll add more resources to make it easier to start with NeetoUI.

NeetoUI is the UI library of Neeto

Today, having a good domain is essential to establishing your digital presence. Whether you're a budding entrepreneur, a seasoned professional, or a passionate hobbyist, acquiring the right domain is crucial for your online success.In this blog post, we will look at various domain registrars who sell domains and will discuss the best place to buy domains.We will review multiple platforms like <a rel="noopener noreferrer nofollow" class="link" href="http://Cloudflare.com">Cloudflare.com</a>, <a rel="noopener noreferrer nofollow" class="link" href="http://GoDaddy.com">GoDaddy.com</a>, <a rel="noopener noreferrer nofollow" class="link" href="http://Namecheap.com">Namecheap.com</a>, and <a rel="noopener noreferrer nofollow" class="link" href="http://Porkbun.com">Porkbun.com</a> for purchasing a domain.Let's explore each of them.<h1>Cloudflare</h1><a rel="" class="link" href="https://www.cloudflare.com/products/registrar/">Cloudflare</a> is one of the most trusted platforms to register domains. Along with its low cost, Cloudflare is highly reliable for your domain security with advanced security features like DDoS protection, Web Application Firewall (WAF), SSL/TLS encryption, and bot mitigation.They have a hassle free pricing model of charging just $9.77 annually inclusive of ICANN fees so that the customer need not commit for any term and without any increased renewal fees.With Cloudflare, you simply pay $9.77 per year and get the domain of your choice.Why opt for Cloudflare while registering your domain?<a rel="" class="link" href="https://www.cloudflare.com/learning/dns/what-is-cloudflare-registrar/">Cloudflare</a> sells domain registration at the price they are buying. Cloudflare doesn’t make money when they sell a domain to us. They make money by offering other services. We recommend Cloudflare because here you can buy a domain without worrying about getting tripped or getting cheated into contracts, etc.<h1>GoDaddy</h1><a rel="" class="link" href="https://www.godaddy.com/domains.">GoDaddy</a> is one of the popular platforms for buying domains. GoDaddy has two pricing options for registering domains.<h3>3-year term</h3>We can select this option, where we need to pay the total charge for 3 years at once, which amounts to $43.99. There is no option to pay the amount yearly or in installments. Additionally, we will need to pay an ICANN fee of $0.18 per year for certain TLDs (Top Level Domains).Here's the breakdown of the total price for 3 years: 1st Year - $0.01 2nd Year - $21.99 3rd Year - $21.99 Total - $43.99After opting for the 3-year term, if we intend to transfer our domain from GoDaddy to another registrar, the refund for lapsed domain days will be applicable only if we request a refund with GoDaddy's customer service within the refund time frame specified for the relevant product, if available at all.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjIzNThjNDVkLTU5OTMtNGNmMy1hMGY2LTgwYWJjNDkxMDg1NiIsInB1ciI6ImJsb2JfaWQifX0=--87416bf59f236b800ec5ab8fa73a75ec0b0add81/Godady-1.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:376px;width:571px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjIzNThjNDVkLTU5OTMtNGNmMy1hMGY2LTgwYWJjNDkxMDg1NiIsInB1ciI6ImJsb2JfaWQifX0=--87416bf59f236b800ec5ab8fa73a75ec0b0add81/Godady-1.png" alt="Godady-1.png" figheight="376" figwidth="571" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:571px;"></figcaption></figure></div><div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImEwNTUxNDkwLWEwMmEtNGY0NC1iOTZjLWE3MDRlNTUzYjk1YiIsInB1ciI6ImJsb2JfaWQifX0=--0637c8be0358a978f4e674ae2529ada97b0b49d8/dad-2.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:459px;width:578px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImEwNTUxNDkwLWEwMmEtNGY0NC1iOTZjLWE3MDRlNTUzYjk1YiIsInB1ciI6ImJsb2JfaWQifX0=--0637c8be0358a978f4e674ae2529ada97b0b49d8/dad-2.png" alt="dad-2.png" figheight="459" figwidth="578" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:578px;"></figcaption></figure></div><h3>Year-on-Year basis</h3>We'll be charged $11.99 for the first year and $21.99 for every subsequent year, plus an ICANN fee of $0.18 per year for certain TLDs (Top Level Domains).<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjI2MDY4MTY3LWU0NzctNDMzZi04ZTY1LTY1MjMxNWM4MmMwNiIsInB1ciI6ImJsb2JfaWQifX0=--2edbfc8d4e85ea4404285d5ca2f57ae1feb2f757/name-1.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:225px;width:682px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjI2MDY4MTY3LWU0NzctNDMzZi04ZTY1LTY1MjMxNWM4MmMwNiIsInB1ciI6ImJsb2JfaWQifX0=--2edbfc8d4e85ea4404285d5ca2f57ae1feb2f757/name-1.png" alt="name-1.png" figheight="225" figwidth="682" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:682px;"></figcaption></figure></div>The pricing models tend to be on the expensive side. They provide significant discounts for the first year on the condition of committing to a three-year term and paying upfront for the entire duration. Overall, the pricing structure can be somewhat confusing, particularly the payment structure for the first year, second year, and subsequent years.<h1>Namecheap</h1><a rel="" class="link" href="https://www.namecheap.com/">Namecheap</a> is a platform where we can easily buy our preferred domains with their user-friendly features. However, it lacks advanced security and privacy options compared to other providers.Namecheap offers two pricing options for registering a domain:<h3>New Customers</h3>When we sign up using a new email ID for the first time, we become new customers at Namecheap. In this case, we'll be charged just $5.98 for the first year plus an ICANN fee of $0.18 per year by applying the promo code NEWCOM598.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjU5M2ViMjEzLTY4ZTMtNGIxYi1hYjhhLWVkZTZlMDIzMTYyMSIsInB1ciI6ImJsb2JfaWQifX0=--f85393f13142854e169bc247a3f6a2c742c22dcb/name-2.jpg" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:290px;width:678px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjU5M2ViMjEzLTY4ZTMtNGIxYi1hYjhhLWVkZTZlMDIzMTYyMSIsInB1ciI6ImJsb2JfaWQifX0=--f85393f13142854e169bc247a3f6a2c742c22dcb/name-2.jpg" alt="name-2.jpg" figheight="290" figwidth="678" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:678px;"></figcaption></figure></div><h3>Existing Customers</h3>If we're existing Namecheap users, we'll be charged $8.98 for the first year and $13.98 for every subsequent year. Additionally, we'll need to pay an ICANN fee of $0.18 per year.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImM2YmQ4YTRiLTdhZDctNDg3YS1iZWE2LWFhNDkwYjNjNjMyYSIsInB1ciI6ImJsb2JfaWQifX0=--89e85202e12d2e49d251129570f7d1bdf3a41b37/spin2.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:93.31053351573188px;width:718px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImM2YmQ4YTRiLTdhZDctNDg3YS1iZWE2LWFhNDkwYjNjNjMyYSIsInB1ciI6ImJsb2JfaWQifX0=--89e85202e12d2e49d251129570f7d1bdf3a41b37/spin2.png" alt="spin2.png" figheight="93.31053351573188" figwidth="718" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:718px;"></figcaption></figure></div> The pricing may appear inexpensive at first glance, but we need to ensure we are eligible to apply for the promo code. Moreover, the regular pricing model has varying costs for each year, requiring us to carefully calculate our total domain budget.<h1>Porkbun</h1><a rel="" class="link" href="https://porkbun.com/">Porkbun</a> allows us to buy domains at $10.37 per year and renew the following year at the same rate of $10.37. It offers an easy interface for purchasing domains. However, it lacks advanced security and performance optimization, making it ideal for those seeking a straightforward domain registration experience.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImIxM2I3ODQ2LWNmZmQtNDhiMy1hMWI5LTA4MzAyZGQyMzAxNCIsInB1ciI6ImJsb2JfaWQifX0=--31e0000932491b5607bbe0ccfa141e67f642c4c7/porkbun.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:93.37626262626263px;width:718px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImIxM2I3ODQ2LWNmZmQtNDhiMy1hMWI5LTA4MzAyZGQyMzAxNCIsInB1ciI6ImJsb2JfaWQifX0=--31e0000932491b5607bbe0ccfa141e67f642c4c7/porkbun.png" alt="porkbun.png" figheight="93.37626262626263" figwidth="718" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:718px;"></figcaption></figure></div><div class="neeto-editor__image-wrapper neeto-editor__image--left"><figure><a target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:auto;width:400px;display:inline-block;pointer-events:none;"><img alt="" figheight="auto" figwidth="400" align="left" draggable="false" contenteditable="false"></a><figcaption style="width:400px;"></figcaption></figure></div><h1>Conclusion</h1>In conclusion, when choosing a domain registrar, we should consider factors such as reliability, security features, pricing transparency, and user-friendliness.Cloudflare stands out as one of the most trusted platforms for domain registration. With a focus on reliability and security, Cloudflare offers a straightforward pricing model and advanced features like DDoS protection, Web Application Firewall (WAF), SSL/TLS encryption, and bot mitigation. Additionally, it allows us to transfer domains from other registrars with an additional year of domain validity.

Best place to buy a domain without getting cheated

<h3>At Neeto, we are building a lot of products. Let's have a look at what these products are.</h3>We have a Google sheet named&nbsp;Neeto products and people. Here is how it looked when this blog was published. <div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjMyNzcxMjhkLTRlNzEtNDYzMC1hODA1LWNiNTQ0MDUxOTg1OCIsInB1ciI6ImJsb2JfaWQifX0=--5f72e8a7ca59aee029c16acf0667517b3babbec0/People%202.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:425px;width:556px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjMyNzcxMjhkLTRlNzEtNDYzMC1hODA1LWNiNTQ0MDUxOTg1OCIsInB1ciI6ImJsb2JfaWQifX0=--5f72e8a7ca59aee029c16acf0667517b3babbec0/People%202.png" alt="People 2.png" figheight="425" figwidth="556" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:556px;">Neeto products and people</figcaption></figure></div><div class="neeto-editor__image-wrapper neeto-editor__image--left"><figure><a target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:auto;width:400px;display:inline-block;pointer-events:none;"><img alt="" figheight="auto" figwidth="400" align="left" draggable="false" contenteditable="false"></a><figcaption style="width:400px;"></figcaption></figure></div>In a later blog, we will discuss why we are building so many products without ensuring the success of even a single product. This blog is all about what we are building at Neeto. We would look at the “products” part of “Neeto products and people”.In the <a target="_blank" rel="" class="link" href="https://neeto.com/blog/how-neeto-got-the-name-neeto">previous article</a>, we mentioned that at <a rel="" class="link" href="https://bigbinary.com/">BigBinary</a>, we were already using AceInvoice for time tracking and invoicing. We didn’t want to add any new features to AceInvoice, so we decided to build nitroHelp and nitroForm. NitroHelp has three main features: chat, email-based ticketing, and a knowledge base. After a few months of development, it became clear to us that nitroHelp should be broken into three different products. There was minimal commonality between the three different features, and one look at the codebase made that very clear. We had folders like “chat,” “desk,” and “KB” everywhere. We had to namespace a lot of models because common model names were taken, and the unit tests took longer to run. We had to run the whole test suite even though something had only changed in the KB area. While splitting nitroHelp, we changed the name from “nitro” to “Neeto”. So now we had <a rel="" class="link" href="https://www.neeto.com/neetochat">NeetoChat</a>, <a rel="" class="link" href="https://www.neeto.com/neetodesk">NeetoDesk</a>, and <a rel="" class="link" href="https://www.neeto.com/neetokb">NeetoKB</a>.Soon, we realized that users were not going to log into each of the products separately. So now we needed a single sign-on mechanism, and hence we built NeetoAuth. NeetoAuth is not a product that others can use. It’s an internal tool that manages authentication for all the neeto products.nitroForm was also renamed to <a rel="" class="link" href="https://www.neeto.com/neetoform">NeetoForm</a>. Working on NeetoForm proved to be a lot more challenging than we had earlier estimated. NeetoForm has a lot of surface area, and we needed to cover significant ground. In the beginning, NeetoForm supported both the “card style” and the “long form” style. This created many design challenges. It also created engineering complexities, and we kept running into edge cases.Finally, after months of setbacks, we decided to remove the support for “card style.”This immediately helped us deliver features at a faster pace and with more stability. At this time, NeetoForm is relatively stable, and our clients are happy using it.As we were building new features,, we needed a way to let our users know about the new features that were being delivered. After some deliberations, we started working on <a rel="" class="link" href="https://www.neeto.com/neetochangelog">NeetoChangelog</a>. Currently, NeetoChangelog is working great. In fact, if you sign up for any of the neeto products, you can click on “what’s new” to see NeetoChangelog in action.As we started building more products, we needed to worry about what the UI would look like. Some folks in the company knew Figma, so we had a couple of sessions with them to learn Figma. Folks also tried to learn Figma from online resources. We found the learning curve for Figma to be very high for our engineers. This is not a knock against Figma. Folks who are familiar with Figma love it, and it's a great product. What we needed was a low-fidelity way of discussing what the interface would look like. Unlike professional UX folks, our goal was not to create a pixel-perfect design but to have a rough sketch of the UI.After some deliberations, we decided to work on a POC to build a wireframing solution, and thus <a rel="" class="link" href="https://www.neeto.com/neetowireframe">NeetoWireframe</a> came to life.So far, we have been discussing product features, execution, deployment, etc, in Github issues. This meant that Github issues became very noisy. We decided to use GitHub only for the actual issues and not for the product feature discussion. After trying out a few products for the product discussion, we settled on building <a rel="" class="link" href="https://www.neeto.com/neetoplanner">NeetoPlanner</a>.<div class="neeto-editor__image-wrapper neeto-editor__image--center"><figure><a href="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImRlYjJiZmEwLTQ1M2UtNGVlYS1hNmFjLTQ4NzY0ZDQ2NDg2MiIsInB1ciI6ImJsb2JfaWQifX0=--46f4e073a8fe2bcf546a26fef8b85aa29326400d/Roadmap%20-1.png" target="_blank" rel="noopener noreferrer" class="neeto-editor__image" style="height:337px;width:717px;display:inline-block;pointer-events:none;"><img src="https://assets-cdn.neetopublish.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ImRlYjJiZmEwLTQ1M2UtNGVlYS1hNmFjLTQ4NzY0ZDQ2NDg2MiIsInB1ciI6ImJsb2JfaWQifX0=--46f4e073a8fe2bcf546a26fef8b85aa29326400d/Roadmap%20-1.png" alt="Roadmap -1.png" figheight="337" figwidth="717" align="center" draggable="false" contenteditable="false"></a><figcaption style="width:717px;"></figcaption></figure></div>Sometime back, we started working with an organization that deals with mental health-related issues. They have more than 500 counselors on their platform. Deciding which patient would see which counselor was being done using a large Excel file. We started building <a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a> in a rush, and in a short span of time, we got it working. We also got Stripe payment working with NeetoCal. Our client successfully receives payments anytime a booking is made.We have been using AceInvoice for a few years for time tracking and invoicing. At this time, we had more than ten Neeto products under development. We decided to migrate AceInvoice to <a rel="" class="link" href="https://www.neeto.com/neetoinvoice">NeetoInvoice</a> so that we would have a consistent set of code to maintain. Migrations are always tricky. After months and months of work, we were ready, and then, one day we migrated all the users and their data from AceInvoice to NeetoInvoice. We did get a handful of issues from our customers, but overall, it was a very smooth experience.In the meantime, the time had come to conduct interviews with the folks in college for the following recruiting season. More than 600 folks responded to our call for the <a rel="" class="link" href="https://offcampushiring.bigbinary.com/about">BigBinary off-campus interview</a>. We checked with the existing vendors who provide technical assessment services, and the cost was coming up to be more than $20,000. So, we decided to build <a rel="" class="link" href="https://www.neeto.com/neetorunner">NeetoRunner</a>. NeetoRunner would be a “code assessment” tool.It was an extremely high-pressure project since we had only a few weeks to build it. We built it, and it worked almost. We didn’t do any stress testing, and when more than 600 people started using NeetoRunner at the same time, then the database began to run out of connections. While the assessment was going on, we had to upgrade the database plan on Heroku to get more connections. Other than that, everything else worked fine, and NeetoRunner proved to be a winner.As the products started maturing, we needed to do a better job of testing them, and thus, we formed a “QA team.” We started using third-party tools to manage “test cases”. However, we found these tools to be extremely expensive. Since these tools charge per user, we couldn’t give access to developers who don’t need to see test cases very often. We decided to build <a rel="" class="link" href="https://www.neeto.com/neetotestify">NeetoTestify</a>. Next week, we will be migrating all the test cases from the third-party tool to NeetoTestify, and we are very excited about it.In August 2022, Heroku announced that free dynos would go away. We have been using Heroku review apps for all our products, and this change in plan has increased our costs significantly since we are building so many products. In the future, we plan to add even more products. It means our Heroku cost will keep going up linearly.We decided to do a quick POC to see if we can spin up something just to build the review apps for the pull requests. We named this product NeetoReview. The POC worked, and slowly we migrated to NeetoReview for the generation of all the review apps for all the Neeto products. This was done by the end of Nov 2022. In a span of 9 weeks, we had gone from a mere idea to a complete migration off of Heroku.NeetoReview kept getting better, and in Feb 2023, we migrated all the staging applications of all the Neeto products from Heroku to NeetoReview. Well, now NeetoReview can be used for things other than just “review apps.” So, we changed the name from NeetoReview to <a rel="" class="link" href="https://www.neeto.com/neetodeploy">NeetoDeploy</a>.NeetoDeploy is shaping up to be a good Heroku alternative. As of this writing, Heroku is still serving all production instances. BigBinary is primarily a Ruby on Rails and React consulting company. So, building NeetoDeploy was out of our comfort zone as it involved a lot of DevOps and Kubernetes skills. In the coming weeks and months, we will be discussing how we are building this Heroku alternative.While we were building <a rel="" class="link" href="https://www.neeto.com/neetochat">NeetoChat</a>, we wondered why we needed to ask the users what they needed help with. We know that no one wants to chat with a support agent. People contact support agents because they feel stuck. We thought if we could somehow see what the user was doing just before clicking on the “chat icon,” that would give us a glimpse into what the user wanted to do but could not do.That desire to see what the user was doing before contacting the support agent led us down the path of recording users’ sessions while they were online. This resulted in a new neeto product called <a rel="" class="link" href="https://www.neeto.com/neetoreplay">NeetoReplay</a>. Using NeetoReplay now, any website or web product owner can see what the users are doing on their site. NeetoReplay has proved to be an immensely useful tool in fixing issues we didn’t even know existed.Monitoring the health of our APIs and workers is essential. We are building NeetoMonitor to do that.<a rel="" class="link" href="https://www.neeto.com/neetosite">NeetoSite</a> is being built so that we can build simple websites without too much complexity.As the name suggests, <a rel="" class="link" href="https://www.neeto.com/neetoquiz">NeetoQuiz</a> is for building quizzes, and <a rel="" class="link" href="https://www.neeto.com/neetocrm">NeetoCRM</a> is for CRM.<a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.neeto.com/neetosocial">NeetoSocial</a>&nbsp;is a tool we are building to provide “social media analytics” and reporting.While building NeetoDeploy, we gained experience in handling Kubernetes. Leveraging that experience, we jumped in on building <a rel="" class="link" href="https://www.neeto.com/neetoci">NeetoCI</a> to run our unit and cypress tests. Running Cypress tests is proving to be very expensive, and we hope that switching to NeetoCI will cost us a lot less.If you made it all the way to the end of this blog, you might be wondering why Neeto is building all these products and why Neeto is building business tools (NeetoChat) and developer tools (NeetoDeploy). Why build all these products without ensuring the success of even a single product? These are all good questions that we have asked ourselves many times. Next week, we will try to answer these questions.Currently, only the top six products, namely NeetoChat, NeetoDesk, NeetoKB, NeetoForm, NeetoInvoice, and NeetoCal, are available for public use. However, if you are very interested in being an early user of any other Neeto product, please post a comment to this blog, tweet to us, or email <a rel="noopener noreferrer nofollow" class="link" href="mailto:invite@neeto.com">invite@neeto.com</a>.

Neeto products and people

How credit card processing works

With August 2024 behind us, let's take a closer look at the product metrics and see how we did. Time to dive in!<h2>Payment metrics</h2>Did you know that our Free Plan allows you to accept payments? Currently, three of our products—<a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a>, <a rel="" class="link" href="https://www.neeto.com/neetoinvoice">NeetoInvoice</a>, and <a rel="" class="link" href="https://www.neeto.com/neetoform">NeetoForm</a>—offer this. The total payment units (across all currencies) collected using <a rel="" class="link" href="https://neetocal.com/neetocal?cid=substack">NeetoCal</a> and <a rel="" class="link" href="https://www.neeto.com/neetoform">NeetoForm</a> for August was 6,62,679.14. Here is the breakdown.<h3>NeetoCal</h3><ul><li>115.00 USD</li><li>87.00 CAD</li><li>1,250.25 EUR</li><li>57,227.25 GBP</li><li>1,17,488.64 INR</li></ul><h3>NeetoForm</h3><ul><li>10.00 USD</li><li>4,86,510.00 INR</li></ul><h2>Product metrics</h2>Currently, we are live with these seven products -<a rel="" class="link" href="https://neeto.com/neetochat">NeetoChat</a>,&nbsp;<a rel="" class="link" href="https://neeto.com/neetodesk">NeetoDesk</a>,&nbsp;<a rel="" class="link" href="https://neeto.com/neetokb">NeetoKB</a>,&nbsp;<a rel="" class="link" href="https://neeto.com/neetoform">NeetoForm</a>,&nbsp;<a rel="" class="link" href="https://neeto.com/neetoinvoice">NeetoInvoice</a>, <a rel="" class="link" href="https://neetorecord.com/neetorecord?cid=substack">NeetoRecord</a>&nbsp;&amp;&nbsp;<a rel="" class="link" href="https://neeto.com/neetocal">NeetoCal</a>.Here are some high-level metrics for these products. All the data is for August 2024.<ul><li>Number of new workspaces created in <a rel="noopener noreferrer nofollow" class="link" href="https://neeto.com">Neeto</a>: 406 (↑ 12%)</li><li>Number of form submissions in the&nbsp;<a rel="" class="link" href="https://www.neeto.com/neetoform">NeetoForm</a>: 2259 (↑ 16.2%)</li><li>Number of invoices generated in&nbsp;<a rel="" class="link" href="https://www.neeto.com/neetoinvoice">NeetoInvoice</a>: 72 (↑ 20.8%)</li><li>Number of new meeting links created in&nbsp;<a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a>: 360 (↑ 54.5%)</li><li>Number of meetings booked using&nbsp;<a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a>: 2464 (↓ 7.2%)</li><li>Number of recordings created in <a rel="" class="link" href="https://www.neeto.com/neetorecord">NeetoRecord</a>: 1791 (↓ 16%)</li></ul><h2>LinkedIn metrics</h2><ul><li>Total number of followers on LinkedIn:&nbsp;705</li><li>New followers added in the month:&nbsp;28 (↑ 3.7%)</li><li>Number of page views in the month:&nbsp;571 (↑ 1.7%)</li><li>Unique Visitors in the month:&nbsp;223 (↑ 1.3%)</li></ul><h2>Youtube metrics</h2><ul><li>Total number of subscribers: 82</li><li>New followers added in the month:&nbsp;4</li><li>Total number of channel views in the month: 264 (↑ 10%)</li><li>Total number of watch hours in the month: 4.6 hours (↑ 5%)</li></ul><h2>Website metrics</h2><ul><li>Total number of page views: 26,922 (↑ 210%)</li></ul><h2>Latest on the website</h2>We’ve revamped the landing pages for <a rel="" class="link" href="https://www.neeto.com/neetoform">NeetoForm</a>, <a rel="" class="link" href="https://neeto.com/neetodesk">NeetoDesk</a>, <a rel="" class="link" href="https://neeto.com/neetochat">NeetoChat</a>, <a rel="" class="link" href="https://neeto.com/neetokb">NeetoKB</a>, and <a rel="" class="link" href="https://www.neeto.com/neetocal">NeetoCal</a> to align with our new branding. Check out the fresh look!

Our marketing updates will provide an overview of the marketing initiatives undertaken during August, along with some metrics and highlights. Dive in!

Neeto Product Metrics for August 2024

As a consulting company, <a rel="" class="link" href="https://bigbinary.com/">BigBinary</a> needed to track and invoice time. In the early stages, we used tools from other vendors. After a while, we had a pretty good idea of what we needed in time tracking and invoicing software.In Sep 2013, we started the development of a similar service. It was on a slow track because we worked on it whenever we had downtime from the client work.In March 2017, we bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://aceinvoice.com">aceinvoice.com</a>. The other domain in consideration was <a rel="noopener noreferrer nofollow" class="link" href="http://timenano.com">timenano.com</a>. After a few months, we started using AceInvoice for all BigBinary activities.We didn’t want to keep adding features to AceInvoice that we wouldn’t use. So now we needed a new project to work on during our downtime.From time to time, we will get support questions on AceInvoice, and we decided to build a customer help software. First, we needed a FAQ-type questions management service. Since the name of the invoicing software was aceinvoice we looked for acehelp and it was available.In May 2018, we bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://acehelp.com">acehelp.com</a>.At that time, <a rel="" class="link" href="https://elm-lang.org/">Elm</a> was a new emerging programming language that captured our fascination. Working with Elm didn’t go very well. It had a very high learning curve. After six months of development, we had made very little progress. So we ditched Elm and started development with React.js from scratch.Around the same time, BigBinary hired engineers from various colleges for campus recruitment. Now we needed a project for them to work on to learn Ruby on Rails and React. acehelp was primarily a knowledge base software. Since chat software is most likely to use a knowledge base software, we thought the next product should be a chat product. However, the domain <a rel="noopener noreferrer nofollow" class="link" href="http://acechat.com">acechat.com</a> was taken.In Jan 2020, we bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://nitrochat.com">nitrochat.com</a>. We also bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://nitrohelp.com">nitrohelp.com</a> so that we could move acehelp to nitrohelp.A few months later pandemic started, and many clients released our engineers. So now we had a lot of engineers available to do internal work. We have been using Calendly for a while, so we know what needs to be in scheduling software.In April 2020, we bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://nitrocal.com">nitrocal.com</a>.Because of the pandemic, all the schools and teachers had to go online. From what we gathered, we thought the education community needed quizzing software. In July, we noticed that <a rel="noopener noreferrer nofollow" class="link" href="http://nitroquiz.com">nitroquiz.com</a> was already taken. We thought all the other products were moving to nitro so we should move <a rel="noopener noreferrer nofollow" class="link" href="http://aceinvoice.com">aceinvoice.com</a> to <a rel="noopener noreferrer nofollow" class="link" href="http://nitroinvoice.com">nitroinvoice.com</a>. But <a rel="noopener noreferrer nofollow" class="link" href="http://nitroinvoice.com">nitroinvoice.com</a> was also taken. At the same time, we decided to split nitrohelp into nitrochat, nitrodesk, and nitroKB. However, <a rel="noopener noreferrer nofollow" class="link" href="http://nitrodesk.com">nitrodesk.com</a> was taken.In August 2020, we bought the domains <a rel="noopener noreferrer nofollow" class="link" href="http://nitrodesk.io">nitrodesk.io</a>, <a rel="noopener noreferrer nofollow" class="link" href="http://nitroform.io">nitroform.io</a>, <a rel="noopener noreferrer nofollow" class="link" href="http://nitroquiz.io">nitroquiz.io</a>, and <a rel="noopener noreferrer nofollow" class="link" href="http://nitrocal.io">nitrocal.io</a>.In September 2020, we bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://nitroindex.io">nitroindex.io</a> so that all the products could be under one brand of “nitro”.However, we had a problem. <a rel="noopener noreferrer nofollow" class="link" href="http://nitroindex.io">nitroindex.io</a> is a terrible domain name. Secondly, we would have to buy a new domain for each new product, and it was increasingly difficult to ensure that the domain was available. For example, <a rel="noopener noreferrer nofollow" class="link" href="http://nitrochangelog.com">nitrochangelog.com</a> was already taken.It was almost impossible to find a larger number of domains where both domain names are dictionary words. So, we decided to look at non-dictionary names.In Oct 2020, we bought the domain <a rel="noopener noreferrer nofollow" class="link" href="http://neeto.com">neeto.com</a> for $4895.Two years later, in Oct 2022, we are writing our first blog. In the coming weeks and months, we’ll talk about how we are building neeto, our technology decisions, our process, our design decisions, mobile development, the challenges we face, hiring, project management, consistency issues, and much more.

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Neeto products and people

How credit card processing works

Neeto Product Metrics for August 2024

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